Marketing has adapted, thrived, and evolved. In recent years, the rapid growth within the technology sector has aided in the development of new and innovative marketing tactics, tools, and solutions. I came across a great resource that Marketo, a marketing automation platform provider developed.
A few highlights that caught my attention:
- Modern marketing has been around since the early 20th century.
- Although not immensely popular when it began, radio got widespread attention following the Titanic disaster.
- TV quickly grew in popularity and was never intended to be used for marketing. However it took 21 years before The Federal Communications Commissions (FCC) allowed commercial licenses on TV.
- Beginning in the late 1990s, email marketing really took off with the advent of Hotmail.