This week I wanted to share two resources I came across around the art of storytelling. I’ve always been fascinated with storytelling and the transformation it can create.
Storytelling is a practice that’s been essential to survival since the dawn of time. It has a proven ability to create higher levels of retention, engagement, and actionable outcomes – it’s helped forge peace, war and almost everything in-between. It’s connected cultures, religions, and people.
I recently read an enlightening article by Leo Widrich entitled, The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains.
Leo describes how storytelling activates our brains described within the neural coupling model and the essential nature of this art within today’s business environment.
Peter Guber, chairman and CEO of the Mandalay Entertainment Group, explains to Harvard Business Review how to establish an emotional connection with any audience. Peter highlights four key areas that he feels are essential, most notable being authentic when telling a story.