I was recently in Dallas attending Sage Software’s inaugural Marketing Academy. The session lead by; Dan Kraus from Leading Results focused on marketing fundamentals and the strategy that connected tactical and strategic marketing.
One of the most thought provoking components of the seminar was around messaging. Now, all of us as good marketers (fingers crossed) understand the importance of messaging and really developing our framework of communication through our customer or prospective customers view point.
The following video developed by a UK agency called Purplefeather is a powerful example of the simplicity and effectiveness a new prospective can bring to an old way of looking at a challenge.